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 Content production, blogging and social media always find a way to fall off of the priority list. The day-to-day reality in business almost always revolves around one objective: Make a sale. Every action is measured by the bottom line objective of “Is this generating income?”  The ROI of content marketing and social media isn’t immediate. Even worse, it's typically accompanied by depressingly low results. Yet, the reality of the digital era demands that building an audience is the most reliable method to build a modern business.  Social media is not magic — it’s only people and communication. What has to happen for you to get a sale? You have to be able to communicate and you need a person who will buy. Social media just happens to be where hundreds of millions of people hang out daily. It’s our job as business owners to figure out how to reach them and communicate to them in the way they want to be communicated to, so that we have a chance at increasing the bottom line....

  Do you have enough money to retire? Are you guaranteed enough to last for the rest of your life? Are you concerned that you’ll run out of income before the end of your life? Social Security contributions are around 40% of an average wage earner’s pre-retirement earnings. If, like the majority of people, you aren’t able to access an employer-provided pension plan, then you’ll have to pay the remainder. An approximate rule of thumb is that you’ll need to earn 80 percent of your pre-retirement earnings. VDO.AI Due - Due Don’t automatically annuitize your Annuity. Take a look around first. Let’s say that you’ve done all the right things. You’ve benefited from the plan offered by your employer and saved money within your 401(k) 457, 403(b) account, and made wise investments. You’ve also put money into an IRA, or maybe you have a Roth IRA. What is the best way to convert one of those savings to guaranteed earnings? Many economists suggest annuitizing a large part of your savings for re...

  This article was written by Nick Perry Go Gadgets I think of myself as a pretty normal self-employed person. I was too proud to continue working long hours for someone who didn't pay me well, so I said thanks for the opportunity and took my career into my own hands. That decision has largely paid off, but it has also come with a few unforeseen externalities. I was working from home before the Covid-19 pandemic hit, and I got pretty comfortable with remote work. As the pandemic worsened and pretty much everybody in my professional sphere started working remotely, there were some growing pains, but we all made it through. We're a resilient, adaptive species. But while I've been able to adapt my business to most negative situations over a tumultuous few years, I have been sorely lacking when it comes to one particular area of my personal life: physical fitness. My goodness, did I become a slothy slug. When you put so much time into running a business, it's easy to overlo...

 Ever since 2014, when Matt Cutts proclaimed the death of guest blogging, ethical marketing professionals have been reluctant to pursue this strategy in their digital marketing plans. After all, when the chief of search quality for Google says guest posting is “a more and more spammy practice” and asserts that people who engage in it frequently are “hanging out with really bad company,” you tend to err on the side of caution.  However, Cutts didn’t mean all guest blogging. He was referring to one particular type, usually involving questionable guest post exchanges in an effort to build backlinks. The right kind of guest posting is identical to regular content marketing. That is, it creates useful, informative and authoritative content that your audience members want to see. There’s an exception though: It gets published on someone else’s blog or website, not yours. 

  It was inevitable for Bitcoin to launch. Roger Ver even said the Bitcoin ledger was the single most important innovation after the internet. PauseUnmute Fullscreen VDO.AI the-design_org / Pixabay - Valuewalk Q3 2021 hedge fund letters, conferences and more The traditional finance scene finds itself in stasis. This is how: It has been over forty years since SWIFT revolutionized finance, allowing for easy and "faster" cash flow across borders. The problem is-- its rails are under the control of centralized megaliths in banking that smoothers innovation to protect its turf. They watch every step. Besides, SWIFT as a solution is comparatively expensive and settlement isn't instantaneous. The Bitcoin Lint The anonymous and mysterious creator of Bitcoin, Satoshi Nakamoto, wanted something different to escape the chaos of the Great Financial Crisis of 2008-09. The protocol launched and has grown to be a disruptive and highly adopted force. Just recently, through its principal ...

  Sitting on the banks of the Hudson River, 25 miles up the road from New York City, the village of Nyack, NY is home to just over 7,000 residents, a rich cultural heritage and a growing live-music scene. The town's Main Street district has capitalized on its attendant charms, offering a plethora of locally grown establishments, including one thriving independent record, book and clothing store all in one. VDO.AI Main Street Beat Main Street Beat was founded in 2015 by musicians Amy Bezunartea and Jennifer O’Connor (and formerly shared the name of the record label they run together, Kiam Records). The store has been going strong now for several years, and captures everything that makes a successful Main Street business anywhere in the country. "I think we're kind of like a neighborhood one-stop shop for entertainment and gifts," says O'Connor, who also has a new album out on Kiam this November. "We sell records, music, books, clothing, birthday cards, jewelry...

  You might be imagining yourself chilling on a beach in Turks and Caicos, cool drink in hand, pen and paper lying in your lap. You’ve built your company from scratch — with all its close calls, pre-dawn dilemmas and bootstrapped wins — and sold it to Google or Amazon for a billion bucks. Finally, time to relax and reflect… to tell your story and offer lessons so the next generation of scrappy   entrepreneurs   need not learn the hard way. Not so fast… or, rather, not so slow. Because telling your story shouldn’t wait until you’re famous, successful and retired. Recording experiences as an entrepreneur, as they happen, can actually be an engine for building a  business , including helping to develop a brand and selling it to the world. Turns out, it’s also great for your mental health.  1. Telling your story helps invent, and re-invent, yourself Being an entrepreneur is more than a full-time job… it’s a way of life. On weekends, while the rest of the world ...

 

  The federal government’s Paycheck Protection Program provided small-business owners with just under $800 billion in COVID-19 relief, according to the U.S. Small Business Administration. PauseUnmute Fullscreen VDO.AI NerdWallet - NerdWallet The PPP concluded on May 31, but as businesses forge ahead in the recovery process, they may find a continued need for affordable financing. Here are some of the government funding options that are still available — and how to get them. COVID-19 Economic Injury Disaster Loans If your business lost money as a result of the pandemic, you may be eligible for a COVID-19 Economic Injury Disaster Loan. The SBA can issue these loans through Dec. 31 of this year, or until funds run out, whichever is sooner. New changes to the program have increased the maximum available loan amount from $500,000 to $2 million, extended the payment deferment period to 24 months for all loans and expanded the use of funds to include payment of nonfederal and federal debt...

  An SEC Commissioner believes the agency isn’t doing enough to work with cryptocurrency firms in establishing regulations that they can comply with. PlayUnmute Fullscreen VDO.AI  Skip Ad - be[IN]crypto “I think it’s safe to assume that crypto is going to grow in size,” Peirce told The Wall Street Journal. “And so what we can do now to invest in building a reasonable framework, I think, will pay off down the line.” Disadvantaged smaller firms Peirce made a point highlighting the bias that smaller firms would face if broadly regulated the same as established financial firms. Incidentally, this point also illuminates why the SEC should take a more active role to collaborate with crypto firms. For startups, the process of complying with SEC rules would be “tremendously hard,” Peirce emphasized. According to Peirce, most of the firms the SEC supervises have an established relationship with the regulator, being established financial entities themselves. Typically, when these firms ...

  Fruits   , in addition to being delicious, are fundamental foods in our   daily diet   , as they favor our health and keep us away from cardiovascular diseases and some types of cancer. Pause Unmute Loaded :  2.56% Fullscreen Hal Gatewood vía Unsplash Although it is advisable to eat the fruits that we like the most, there are some perfect ones to achieve and maintain our ideal weight, promote our digestion, give us  energy  and a feeling of satiety, as well as improve the appearance of our skin. Take note because below I will tell you what these fruits are and why it is important that you consume them regularly. Apple Image:  Priscilla Du Preez  via  Unsplash It is delicious, fragrant and has different varieties to choose from: green, red, yellow. But the most important thing is that it helps to detoxify our body due to its high amount of fiber (better if you eat it with the skin!), Which also gives us a feeling of satiety. It also has...