The measures implemented by the authorities to contain the COVID-19 pandemic have had important effects on different economic sectors in the country. In September 2020, according to INEGI data, there was a decrease of -8.06%, compared to the 4.9 million micro, small and medium-sized enterprises ( SMEs ) in May 2019 . During recent years, the market was already moving towards digital transformation, however, the pandemic forced companies to accelerate their digitization and turn around their operations. From one day to the next, which represented new growth opportunities, has become a challenge: transform to continue being relevant to your customers. In his study "The digital business at its maximum speed" Chubb, a property and liability insurance company, identified four actions for the reinvention of SMEs in digital acceleration. By implementing these actions, small and medium-sized businesses can gain a greater understanding of the trends driving digital acceleration, and...